From March 21 to 22, 2018, American filmmaker and professional photographer Peregrine Olander trained Togolese journalists in Lomé on the use and marketing of social networks, in order to highlight their different outlets through the promotion of their productions. Ms. Ollander previously provided similar training for about twenty young entrepreneurs and social activists in Kpalimé, on how to create a brand, digital notoriety and respectability, and how to make the use of social networks profitable. Both trainings were initiated by the US Embassy in Togo and the Africa Regional Services, a Paris-based branch of the State Department.
Social media platforms like Facebook, Instagram, Twitter, Whatsapp or YouTube can have a positive or negative impact on users’ business lives and commercial returns, depending on how they use them.
The workshop in Lomé aimed to get journalists to adapt to ICT in order to reach a larger and more diverse audience. For young entrepreneurs, it was about identifying the best platform for each type of client, and interacting with that clientele for the benefit of their business. Peregrine Olander, content specialist for digital platforms in challenging environments taught the golden triangle rule: message- audience-platform.
US Embassy’s Public Affairs officer Mike Pryor encouraged participants to put into practice the knowledge they gained to boost their digital communication and participate in the
economic development of the country.